Author Archives: Javier
Author Archives: Javier
How would you like to have a business that makes money while you’re on vacation? And, this business is completely automated so you don’t have to touch it? Sound too good to be true?
Well, I’ve been doing it since 1999 so clearly it’s a reality! As a serial entrepreneur, I’ve started more than a dozen companies over the past 20 years, all have been profitable, some I’ve sold, others continue to run essentially on their own and generate massive profit margins in the 95% range.
How have I been able to do this? Is it some secret formula? Well, yes! My business startup methodology has been developed and refined over 20 years and is not something that came easily. It’s taken two decades of hard work, testing, perseverance, trial and error and blood sweat and tears to develop this method – and now you get to learn it for yourself!
As I’ve proven my business startup method with numerous businesses already, there’s no question that it works. It’s simply a matter of you implementing it for your own startup business. You are finally the master of your destiny. You CAN and WILL be successful if you follow my fool-proof plan that I’ve laid out for you on this website.
You no longer have to work for someone else and make THEM wealthy, now YOU can be the boss – your own boss. You can make your own hours – or not work at all! The Quinton Startup Method (QSM) allows you to learn how to startup your business on a shoe-string budget and do so in your spare time, you don’t have to quit your day job while you’re getting started.
The QSM is all about maximum returns on minimal investments in time and resources. In many ways, it’s a lifestyle play because I believe firmly that you should enjoy your life and spend as much time doing the things you love rather than spending all your time working in some misearable dead end job. There are a million things that I enjoy more than working, that’s why I’ve worked hard to make sure my businesses don’t require me to work!
Don’t be fooled into thinking this is a get-rich-quick scheme. It’s far from it. At first, you’ll have to work hard to get things off the ground. But this is the time to do it. As a veteran of more than a dozen start ups, I can tell you this will be the time your motivation is the highest. You’ll be excited about the possibilities that lay ahead so you won’t mind putting in some late nights with the tasks I’m going to put on your shoulders. There’s always a lot of upfront work in any start up business, but the difference is that with the QSM all of the hard work revolves around the core lifestyle concept that once you get the system started, it begins to take care of and grow itself.
That’s what makes the Quinton Startup Method unique. Once the leg work is done, you can kick back and literally make money while you’re sleeping, or hiking, or sitting on the beach, or whatever else it is you’d rather do than work!
So, are you ready? Have you made the conscious decision to take charge of your destiny? Are you determined to be successful AND enjoy your life in the process? Then let’s get started…
The best thing about android is perhaps the seemingly unlimited apps that come with it. Because android is open platform, almost every day a new app is created by developers around the world. These apps belong to various categories- fun and games, business apps, educational apps, musical apps, technological apps etc. Some cool new apps are discussed below.
HDR camera- this belongs to the group of camera apps. With this app you will be able to capture HDR images in high quality. The images will have good resolution, good details and vivid colors. This app can tackle low light conditions and shakes in a photo. There is a free version available so that users can get a taste of the apps utility. The power of this app is attracting millions of users all over the world.
Dolphin Browser HD- perhaps the best browser available to users of android. It works very fast and is very easy to use. Dolphin is the first web browser for android that has sonar, gesture and other add-on in it.
SONAR- it helps dolphin to understand your voice and search the internet for your favorite sites. The Gesture feature lets the user create a personal symbol or gesture that can be used to gain access to computers and mobile phones. Another feature Webzine lets you view your favorite web content without any bugging of ads. The best thing is this app is available totally free. Just go to the android store and download it. All the features are accelerating the purchase in a new mode.
Poweramp music player- it is the most powerful music player for android it supports all known music formats. It comes with separate bass and treble settings. Also there is 10 band graphic equalizer option and many attractive themes. There is a trial version that has all options and is valid for 15 days. One must get this under their grip so that they can try out the best in the industry.
ES file explorer- The best option to organize and view your files. The features include- all-in-one file manager, app manager, task killing option, drop-box client and ftp client. Android users anywhere in the world can easily manage their resources. Use your 3G, EDGE or Wi-Fi, and share files, upload images, view videos. In function it is not simply a file explorer. Unbelievably it is totally free on Play store. Compare to others, this one is giving a bang as it came in the market.
RDIO- there is a collection of 15 million songs. This app will allow you to explore through that collection and listen and share your favorite songs even when you are offline you can sync and listen to the songs of your choice. You can create playlists according to your choice. Search and discover your favorite music on RDIO. Also there are great social media features available which are making it a social media explosive to be used by its lovers.
You are away from these apps then don’t lose time and grab the best for you!
If your story is published, you will view some simple analytics and find out how many times it was shared and who saw it. In your instagram story, use the up arrow to see who has seen the data you have saved, as well as who is your instagram story viewer each picture and video.
If you add an Instagram Story Viewer or Instagram Expander tool to your Facebook, you will be able to see a breakdown of your story’s data in the Facebook story overview.
To access the Content library, navigate to Creator Studio, pick your Instagram account from the drop-down menu and then choose the menu page. A detailed guide to how to help you discover and access all your Instagram videos, photos, carousel, stories, and IGTV posts is given here.
the details of each post will be saved in the library so you can see your tale, when you develop it, along with all of which Facebook associates the respective post with an impression, reply, click, and URL.
With stories, you will identify stories and expand on their most important aspects to discover the ones are most famous or make the most impressions in Buffer.
By means of an inbuilt buffer that uses the predefined total Instagram Story expansion metrics such as the number of Impressions and completion time, which Buffer Analy offers segmentation shares your stories in line with their stories and individual figures such as Total Impression amount and mean impression amount.
provides a great freedom for users, but doesn’t always mean further exposure.
The measurements of Instagram Stories
the perfect width and height for Instagram stories are 1080 pixels wide by 1920 pixels tall the screen area to the aspect-ratio of the display is 916
These measurements are especially beneficial if you choose to produce a video or graphic to really give your Instagram stories a distinctive voice.
Stay basic just focus on one thing. The simplicity of Instagram Stories’s design can be their main design feature.
You should say a good tale using simple words rather than confusing ones.
research on video clips on Instagram Stories has shown that it performs more with basic, static graphics and quick-takes than with professionally-made ones.
To never deviate from a single theme
The second concept is to be true to yourself and true to your values.
This is called “the story method of constant expansion,” which simply means that you stay inside a predetermined topic and produce exclusive photos rather than trying to produce an entirely different one every time. One of the best things you can do to establish your brand image as an authority on your topic is to let them know who you are.
Here are a couple items to noteable facts to keep in mind:
the kind of style in which photos or videos are posted
of yellow, white, black, and red become even more beautiful when a person ages, maybe even when one has never seen any at all, since childhood
Proportions alter the size and spacing of the material.
Product or Business Experiments
You can post up to 10 stories about your product or business during each 24 hour period each day. You can experiment with different stories and choose which ones will be in your readiness when you inspire yourself.life 2014
About Image or Video and My Story
You can share about your interest/commerce or product via Instagram in real-time using either a ready-made story at or a graphic image or video.
Podcast and Videos
Typically, you get to share a video or a very brief amount of an experience to demonstrate a new technology, product, and your business. You can also share a new fashion, game, item of your own, and a motivational quote.
Coupon for Your Product and Business
If you’re almost out of discount coupons for your product then you can share a coupon for a 100% off coupon via Instagram, for a short period of time.
Important to Tweet Your Screen shots
Your screen shot is your way of describing what you saw or what you saw happening. You can include an image that contains your product or business, telling them how business-specific or visual your product is.
Note – you can verify and describe another product, another business or someone you are with as long as you claim only name and position in your comment.
Update a quick coupon for a product and your business and share it with them or send a direct message.
Share and share more once you have your product or business. Leverage everything you love and share it on Instagram.
Share what you’ve been up to, and share your brand new product and your business in between terms and issues, etc.
Share a price drop! Show the discounts available for saving on visuals on Instagram.
Find out what TV Recently unveiled, or share a so far trending TV show, or how your business is at a resort.
id and work remotely via a computer and something new gadget. Try it out!
Added 1/4 less later
Share 1/4 less, add 1/4 of an item, and connect phone to processor
Sifters-opsi, idea, story about, information, so on
Share – share and share
Try it out! see video about brand new tablet for 12.3 or whatever, share some news or if you answer a question via telephone that is relevant to your product or business.
Did you buy a new pants and dress, post a budget W.I.I.F.I.G. pants, and above?
Did you find a good place to purchase your favorite T-Shirts, you will feel like you recently purchased one. Plus you will share this on your Wall not to talk about your product or business; just to let your fans know about your fashion with no judgment
Use Dedicated Feature, where you can choose what to share about your product or business. You can choose photos of a red T-Shirt, pin the image, or something else.
Getting local Alexa Ranking, how often your website is clicked on, and with the same keyword become an activity result when clicking?
Should I share a link of different items of your inventory? It may be time to start changing some of the product listing sections, instead?
Does Inventory count unique items? Titles can be very compelling, since everybody loves a title. Try to find something that pops to your mind and lines up with your product and brand?
Product Order Review
What should you do if your recently added a new product, the one that improves your range? If you are looking online to look for the answer, are your particular needs better?
What should you do if your already described product comes in a different size ( widening the available range), like a small or medium-sized coffee shop or several sizes?
Product Upsert media tie-in
Brand your image using certain company logos or images.YouTube videos
Quick video promotions like a “vernight success” offer
They are an effective way to promote your product or brand, and encourage and reassure customers to buy, which in turn increases sales.
Be relevant to your product and service.
Be consistent and don’t change name regularly. Quality is the rule in endorsements and branding. A hybrid version of red and green are great to use for anything green.
Keep it clean for Your Personal Branding.
You can set up a resource box, for any product, to include an introduction of yourself. Start sharing your expertise at this stage. Again, just use a customized and compelling headline. You can also add a photograph that helps others identify who you.
Almost everyone is having a Smartphone nowadays. And those who don’t have any are increasingly planning on purchasing one. But most of the people get confused when picking a Smartphone. Which Smartphone will be good for you? Which platform will be most suitable to you, Android, iOS or Windows? Which feature you mainly want to have? What are the features that you can live without? There are several questions that must be kept in mind while going for a Smartphone and the biggest question of all, “Do you actually need a Smartphone?”
Answering all your questions, I have tried to roll up the Top 5 Tips on how you can pick a right Smartphone for yours.
1) DO YOU ACTUALLY NEED A SMARTPHONE?
If you are thinking of purchasing a new phone and eying on a Smartphone, First make sure you actually need one.
Take a look on how are you coping with your present phone. Do you love to use any SNS frequently? Text Messaging and Calling is more you like to do so you might not like to check your mails on Smartphone. You want to have web-support and latest tweets and news on your tips?
First think about your uses and needs. If your demands don’t require Smartphone, then opt for a Feature Phone. Everyone doesn’t have to have a Smartphone!
2) FIND A RIGHT CARRIER:
Finding a right carrier is the basic step for picking a cell phone, Whether a Smartphone or a regular one. As many Smartphones comes with different Cell phone companies, first of all pick the right carrier for you which will provide you smooth services and coverage of area where you live.
Having a Best Smartphone could be meaningless if you don’t get a good network and reasonable service charges.
3) SET YOUR BUDGET:
You may find a lot of choices when it comes to Price you can pay. But the price of the Smartphone only isn’t the money you have to consider about. Mainly, there are two prices that have to be kept in mind, the price of the Smartphone and the price of the plan. Many Cell phone companies offer various attractive offers and promotions, but always choose the plan as per your use and need.
Price of the Smartphone is one-time-pay while the price of the plan is to be paid monthly or more regularly. You also might end up with some good plans but make sure you don’t end signing with a bad plan that you regret about later.
4) FINDING THE RIGHT OPERATING SYSTEM:
Nowadays there are mainly four OS that are dominating the market of Smartphone worldwide, Apple’s iOS, Google’s Android system, Research in motion’s Blackberry OS and Microsoft’s Windows phone platform.
If you want a lot of apps on your Smartphone, then you might not want o consider the Blackberry phones, as they are prominently used for web-browsing and e-mail. Though one may find most apps on Apples’ iOS but the only problem of this platform is its restricted use to Apple’s devices only. If you are planning to do lot of work on your Smartphone, then you might want to have Windows Operated Smartphones as you may already be familiar using windows on your PC.
5) TAKE YOUR TIME, PLAY AROUND:
If you have decided your budget, Smartphone’s Carrier, Plan and Carrier, then the last thing to do is finding a Smartphone. Don’t hurry take your time on this. Keeping the above discussed points in mind, find out and pick the right Smartphone that suits you the most.
Make your call, whether you want a flip or bar, Trackball or Touchscreen, sound quality, comfortable design and dimensions, Specifications, Applications and performance.
Ask your mates or go online to check the reviews of worldwide users of any particular Smartphone that come across your list.
Follow these above said simple steps and pick the right Smartphone of your choice easily
Want to know the secretes to making money online. People jump threw hoops, trying to figure out. How to make extra money online. Want to know what I found out…
The under world of internet and the secretes
There are really no secrets to making money online. Just the basics. Sorry I didn’t me to disappoint you. The truth is there is no magic about it. But I want to warn you. That if your here you are looking. And if you have a minute. I can show you how to make money. People tell me I new you where trouble. Oh well at least I’m making the effort I need to , to give my dreams a shot.
How About You Do You Have What It Takes
Well that’s a deep subject. Lets see what you can do.
Can you make just a little effort, to do what it takes to give your dreams a chance. Can you get started right now. Or do you need to have some one tell you what to do.
I’m sorry if you can’t take what I am saying. But some times the truth hurts. I’m not trying to be a tiger, just being honest. If you don’t have time for you or your dreams. Then you are all ready, a prisoner. Caught up in your own fear to do some thing about it.
Want To Do Some Thing About It.
Follow me, and let me guide you into the unknown world of the wild jungle we call the internet. I’m not going to grab your attention. By really making you think twice about me being to serous. There is no fun in that. I am just trying to get you to see. You have nothing to lose by trying.
Can You Try
Lets get started on all you need to know. About making extra money online. And you can start, Right Here right now. Guest what it is free to join.
Lets Get Serous
There are a lot of people here that care about you and your family. And we all want to help you make the money you need. To get you out of the struggle. your in. We can help you start making the extra money you need. If you let us. Take the first step and trust some one. Not all people are bad. There are still those who care. You have nothing to lose by given me a chance to help you make your dreams come true.
Let Me Help You Make Your Dreams Come True
I want to help you every step of the way, to guide you threw the ins and outs of the online world. I want to help you avoid scams. And teach you that there are those who want to help you and those who want to run off with your cash.
Take a look at how I make money online. And how you can do the same. And let me tell you there are a lot of ways you can make money online. Including what you love.
Take A Look In The Secret World
You have nothing to loose and every thing to gain. Stop setting there looking into the screen, get started to day. Time is getting shorter. Stop Wasting it.
I Want to know what you think, and if you want to know more of how things work, give me some of your feed back to making money. Would love to know more from you. Just drop me a note below.
And I will get back to you. Thank you for your visit. God Bless. Truly Lisa
LG and Samsung both are top-level smartphone manufacturers in India. Samsung and LG both release one smartphone every year that definitely confuses the buyers. This time there will be a tough battle that is LG G3 vs. Samsung Galaxy S5. Predecessors of both the smartphones that is G2 and S4 are successful in attracting the customers. But the question here is whether LG G3 and Galaxy S5 would be able to create that same magic that S4 and G2 had created. Let us do a comparison between these smartphone to find out which smartphone will rule the market in the coming battle LG G3 vs. Samsung Galaxy S5.
Galaxy S5 will have 5.1 inches display screen with resolution of 1080 x 1920 pixels and pixel density of 432ppi. On the other hand LG G3 will have a bigger screen and better screen quality. It will have 5.5 inches display with high resolution of 1440 x 2560 pixels and pixel density of 538ppi. LG G3 will be the first smartphone that will hit the QHD level. Well Display wise Galaxy S5 is not that bad, but as compared to LG G3 it is definitely not that good. So in terms of Display LG G3 won the battle.
LG G3 will have 13MP Dual LED primary camera and Galaxy S5 will have single LED 16MP camera. LG G3 will come with technology like Laser Autofocus and Optical Image Stabilization. LG G3 image quality will be much better than Galaxy S5. G3 will be able to take high quality pictures even in dim light. Both the smartphone will have 2 MP front camera, but G3 camera will be much better than S5 due to bigger and brighter 77 degree front lense in G3. So in terms of camera, LG G3 takes the lead.
In terms of Hardware both the smartphones are almost identical with some minor difference. Both will be powered with Quad core processor and Snapdragon 801 chipset. Graphic Processor unit in both the smartphone is Adreno 330. LG G3 will some in two versions one with 2GB RAM and another with 3GB RAM. Galaxy S5 will have 2GB RAM. Internal storage will be identical 32GB in both the mobiles. G3 and S5 will have expendable memory via microSD card slot. So performance wise both will be same. It’s a draw.
LG G3 has better battery capacity of 3000 mAh as compared to 2800 mAh. But one thing here to consider is that LG G3 QHD display might consume a lot of battery, thereby decreasing its battery life. So in terms of battery, I will prefer Galaxy S5 in comparison to LG G3.
So we can clearly see that LG G3 is the winner in the battle of LG G3 vs. Samsung Galaxy S5. It has better display, better performance, and better camera as compared to Galaxy S5. So if you are planning to buy a smartphone than I would suggest you to buy LG G3. So which smartphone are you planning to buy LG G3 vs. Samsung Galaxy S5. Share your views by leaving a comment below.
Digging into the anatomy of a Google’s SERP (Search Engine Results Page) is always a topic worth learning if you are marketing for a small business. There are a lot of internet marketers who don’t have any clue on how Google displays the results when you put your key in the words that you are looking for in the Google search box. Here are some basic concepts that are behind this amazing search engine’s operational methods. And by learning more about SERPs, you will get an idea on how you can increase rank in Google searches.
First and foremost, you need to know that when you want to search about a specific topic on Google, you are actually doing a search on Google’s own database. This is in contrast to anyone’s belief that they are searching in an actual web. Google has spiders and crawlers that “crawl” the web and indexes websites in Google’s database. So, if your page is indexed by Google, you can expect that once someone keys in words related to your site, you will definitely appear in the Google search result and then the magic happens.
However, this is also where the real game begins. Keep in mind that even if your site is indexed by Google’s crawlers and spiders, it does not imply that you will rank in its top results. If your keywords or keyword phrase is unique enough, then you can surely get yourself on SERP top list. However, with the competitiveness in keywords, it is going to be tough to pop on the SERP’s first page.
Here are some things that you should consider when working on your website search engine optimization.
a. Page Rank
This is the authority or relevancy score that is assigned to a website. This is in relation to numerous factors in its trademark algorithm. It is similar to a voting system, where when you get link from another site, Google assumes that the site has voted for you. Thus, the more links that you have, particularly unique and relevant links, the higher your Page Rank will be. But keep in mind that each vote is not alike. Therefore, link quality is important.
b. Inbound Links
These are the links that you get from other webmasters. The best way to get inbound links is by creating great content that others will want to link to. Beware of signing up with link building companies that add you to hundreds of pages, or link farms. Google may consider it as spamming and give you negative points.
c. Keyword frequency
This simply means that number a certain keyword in used in a particular article or in a certain page. It is good practice to have one main keyword and maybe 2 or 3 secondary keywords.
d. Keyword Location
It is important to keep the adjacent words near the keyword relevant or related to the repeated keywords. Google is critical about this aspect. They make sure that the keyword and the adjacent words actually make sense.
e. Trust Rank
A lot of websites are formed each day yet fail to sustain their value. Google search gives great value to websites that are more established and are present for quite some time, since they have a trust rank. This is built slowly over a span of time. This only goes to show just how stable and consistent you are with your webpage and information.
So where do you show up in a SERP for your main keyword? How can you improve?
After the arrival of the internet also we are still lagging in uploading the files and data’s and also in retrieving it. The major difficulty we are facing is we cannot able to share more. These difficulties are now overcome with the arrival of the skydrive. The capacity of the skydrive is more than the other and it is offered by the Microsoft. It is said to be a cloud service, which provides the facility of retrieving the data from anywhere. The skydrive is more helpful for the student, professional and for the storing the company details and the confidential sources.
The facilities offered by the Microsoft are, you can able to store about 7GB of data in the cloud. And you can able to retrieve the data at anytime said to be 24/7 and we can have the access at any place within the area they offered. The main advantage of using the skydrive is it protects the server downtime & increases the communication. Unless the other storage services like Google drive, apple icloud it can able to access through the mobile phones, operating systems and the real time collaboration with more number of users at the same time and at everywhere.
The skydrive can be implemented by using the following steps, they are displayed for you. Start your Microsoft account; choose the id which you like, say outlook.com, hotmail.com, live.com and more. Go behind the procedures which are displayed for you. Note the range of services they offered. Select the outlook which is placed in the left corner of the page. Then immediately create your own skydrive in the desired cloud. Select the desired flavor which is suitable for the devices by which you are going to retrieve. Keep watching the lower part of the page to start the run. Then continue with the installation process.
Then move on to the sign in and ensure that your cloud hard disk is installed. The skydrive option is in my computer home page. Click the caret for the launching process. Then you can use for the share and the teamwork, finally you see the files in the form of widgets. By following all these steps you can able install properly and to share and upload your files for the future reference and use.
The skydrive live is the one which has more advantageous. With this we can able to store the data in the online and can able to share by utilizing the windows live services. It provides the storage capacity of cloud storage of 25 GB which is more efficient than the Google drive. Because the Google drive can able to store only up to 15 GB of the data with it. It also provides furthermore facility that the members available for the free of charge. Skydrive live can be accessed either by public or by private. Highest level security is awarded to it, only the authorized person can able to access it.
Nexus 5 today is at the top of the news debate of its trending features in the Smartphone categories. Today in this post we will see whether this phone hangs the best specifications or not. When nexus 4 was launched in late 2012, the price was kept $300 that was the most enticing part of the phone, but later was seen that the shortcoming was a big issue.
Nexus 5 is now released worldwide. It is a solid Smartphone with 2GB RAM and 2.3GHz Snapdragon 800 chipset. It has a 5-inch screen with 1080p display and a battery of 2. The main feature of the phone has the latest android version- 4.4 Kitkat accessibility. You might think it would have stiff price, but that’s not true it is affordable. The price of 16GB and 32GB are kept $349 and $399 respectively. For the better use of the device, root it once before using, but after unlocking your phone. There are many android rooting tutorials available on the internet today, have a look at that before you do so.
Talking about the design, I would like to say it is not as huge as note3, or a sculpted design like Lumia or the precious and delicate one like iPhone 5s. It’s a simple rectangle shaped phone available in black and white colour. The colours might be boring after the launch of Moto X and iPhone 5c in neon colours. The phone is shaped in such a way that it easily fits in your palm and looks smaller than its actual size.
Before the launch of Nexus 5, the rumors and controversies were all about the camera. The 8-megapixel camera on the back of the phone Nexus 5 with LED Flash light just beneath fits perfectly and is capable of capturing beautiful photos with a perfect setting. The Nexus 5 takes snaps with very little contrast and too little colour when you can get the camera to focus at all.
Android 4.4 Kitkat
The changes in the Android Kitkat 4.4 have made the user interface even easier. The visual tweaks have been changed; the status bar up at the top is now translucent. The theme is totally flat in the new version. Icons and other symbols seem cleaner, starker and larger in the new operating system but nothing here is completely flat designing. The dialler design has actually been completely redesigned, but Google needs to change some UI in that puzzle as it might be confusing for the user to use it. In all Android is simpler and tighter. The general UI hasn’t changed much but the visual effects and other additional functions are added to make android more smarter.
Short Term Power
The key feature android Kitkat comes up with is that it can be accessible on the low memory devices. Phones that don’t have the latest processor or GB RAM, can still get all of Google’s latest software. But none of them will work as impressive as it works with Nexus 5’ specifications and functions. In this phone you cannot remove and replace the battery. Another inconsistency found in battery is, that the battery life is not stable. One day it lasted for 8 hours while another day for 16 hours. At the test of battery verge time it lasted for more than 3 hours that is the shortest period among the high end Smartphones. All it depends on the phone usage. The more you use the phone, more battery is used.
More importantly, Google Nexus 5 is an excellent phone in many ways. The phone has an absolutely amazing and gorgeous display. The KitKat update is polished and refined. Google is blazing a new path in the way we buy our phones. A device of this quality for $349 is something to take notice of. Above everything, I recommend to buy this phone unless Google sort out its camera issue. Even now Google is working on to fix this camera issue and I am sure it will be solved very soon.
I’m long on easy beats hard every time. If you look around the net you can find all kinds of information on text message advertising. “Google” Mobile Marketing and you will come up with 144,000,000 sites.
Stay at it long enough and you can spend hours reading information relating to this, that and the other thing. Its not that the information isn’t useful but where do you stop. I’m sure it’s an addiction or I’m going to be responsible for labeling it one. I’m calling it the, “What did I just read” syndrome.
According to the 80/20 principle, 20 % of your ideas will produce 80% of your results. So I’ll boil it down to a few simple bedrock principles. Do them well and your likely to be succeed.
When we boil marketing down it really comes down to 4 things.
1. Find a customer!
2. Increase the number of customers!
3. Persuade these customers to buy more!
4. Encourage these customers to buy more frequently!
More customers, More orders. More often. That’s it, these are the buttons on the control panel called the customer.
Dress it up, make it eye-popping and techno-brilliant. If you aren’t addressing these principles on a daily basis someone else will and you will end up with an overhead-time-sucking monstrosity called a website and a plan that isn’t working.
If your in business then you probably have mastered point 1. to some extent and you spend the rest of your advertising dollars addressing point 2 – 4. What text messaging does is address points 1 – 4 in a new way. One that you may not know about or have thought about .
Here are three (3) vital statistics of text messaging that make it one of todays most important business decisions.
95% of text messages are read.
90% of text messages are read in 4 – 6 min of receipt.
87% of Americans own a cell phone that is text ready out of the box.
Read them again, commit then to memory. Decide how you are going to apply them to your advertising plan. Lets look a these points as they might relate to text messaging.
Point 1. Find a customer!
Use your short code in all of your traditional advertising material. Mailings, newsprint ads, fliers, coupons, etc… where ever you advertise. Todays consumer is getting used to seeing text short codes where ever they go. Example (text coffeevip to 63210) A customer may see your ad and text your short code for latter promos, information….. New customer!
Point 2. Increase the number of customers!
Same as above, but when a customer signs up put “Please FWD 2 a friend” people love to share a good deal with there friends…..More Customers.
Point 3. Persuade these customers to buy more!
Reward your customers. Send great offers that are different from your regular specials and other coupons. If you reward people who have taken the time to opt-in to your campaign with offers they can only get from their cell phone, you will have much higher sales and profits. “Buy One, Get One” “FREE” “Dollar Amount Off” are the three highest converting offers for text advertising.
Point 4. Encourage these customers to buy more frequently!
Text your target group a most once a week. Include great deals and offers to this special list. (see reward your customer above) If you text your list more then once a week you better have a good reason.
Remember we want to change advertising into content. If your list knows that when you send them an offer it will be worth there time to read it. They will see it as content instead of an advertisement. Content is king!
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