Javier

Author Archives: Javier

Different Ways To Optimize Your Site For Mobile

There are actually a couple of ways to optimize your site for mobile devices. This has become more and more important over the past few years. Nearly everyone has a smart phone and quite a few people have tablet devices. More importantly some internet users do not even have access to anything other then a smart phone or tablet. So optimizing for these potential visitors is incredibly important. Directly mobile optimization does not effect your search engine standings within the search results. Though there is actually one major ranking factor that could be harmed by not having a mobile optimized site.

NON MOBILE OPTIMIZED SITES EFFECT YOUR SEARCH ENGINE PERFORMANCE

It’s not apparent straight away to where the link is. Though you will start to notice that if your site isn’t optimized for mobile then visitors can tend to bounce off your site once they realize they can’t easily read what you have to say. Sounds a bit out there really but statistics have shown that this is actually the case. Your website bounce rate is actually a major ranking factor. Think about it, if you was Google and you were aiming to display the most relevant results then surely a site which has users bounce of it frequently can not be of as much value as a site which keeps their visitors on their site. It’s logical thinking. So how can you optimize your site for mobile.

RESPONSIVE DESIGN

Responsive design was brought to us by CSS3 which brought along the media query. It is a fantastic way to get a mobile optimized site as you basically have separate styling for different screen sizes. If you are using a popular CMS, e-commerce or blogging platform. Such as Joomla, Magento, Opencart or wordpress then there are many developers who are developing themes for these platforms which are responsive ready. So if you are willing to do a bit of work on your site and change to a responsive theme then this can be a highly inexpensive route for you to take. Though if you are using either a platform with a bespoke design or a bespoke built platform. Then this could be incredibly time extensive and costly. Converting sites into a responsive design is much harder to achieve then building a site from scratch to be responsive. One major boost to responsive development is the twitter bootstrap framework. It’s a framework that has become a popular base for most templates and websites that are developed these days. So what could be a better approach if a site rebuild is going to be a costly route for you.

WEB APPS

On some platforms such as Magento you can purchase their web app. It basically act’s as a separate website that is only accessed by mobile devices. Actually you most likely have seen a fair few such as Ebay or Amazon. When ever you see a little link saying show main website then you know your using their web app. Responsive design does not have a separate website so being able to see your main website is impossible. There is different web apps out there I suggest having a look at them though I personally have a few problems with them. I seem to always find myself wanting to see their main website no matter how difficult it is to navigate. The web apps I encounter usually haven’t a certain feature incorporated which the main site will have. So I would make your decision wisely on which route to take.

 

Drive SEO With Proper Keyword Use

Lately I’ve received a lot of questions and comments from my loyal blog readers asking about the best way to use keywords to organically improve their website’s or blog’s search engine optimization (SEO). Based on my personal experience and after doing a little research (phone calling) among some of my marketing colleagues, I’ve developed the following tips to help you improve your sites visibility on the Internet without spending any money. Again, this is another no cost/low cost marketing solution brought to you by your friendly “Marketing Miser Advisor”.

While most entrepreneurs have heard of the term “keyword” many of them have no idea how to use them effectively as part of their Internet marketing strategy. Basically, keywords help your website get noticed and ranked in search engines such as Google. Search engines have a scanning mechanism called “spiders” that “crawl” through websites looking for hidden codes. Specifically, spiders look for keywords that describe what your website is about and then take that information back to the search engine database. The search engine then tries to match web site keywords with the most common words and phrases used by people to search the Internet. Search Engine’s like Google, Yahoo and Bing try to match the two in an effort to give the end user the search results they are most likley looking for when they conduct a search.

When you think about what keywords should be attached to your website or blog, it’s important to think in terms of how someone might randomly search for your product or service on the web. Your goal should be to think of as many of those terms as possible for your site and then use them properly in order to get noticed by the search engine spiders.

[Que music from the movie Mission Impossible humm along in your head. . .] Your mission should you choose to accept it is. . . to make a really thorough list of all the keywords and keyword phrases that people might use to search for the information you have on your website. Then, follow these steps:

1. Repeat, Repeat, Repeat. Repeat the keyword on the page multiple times. Spiders are simple little creatures. They assume that if a keyword appears many times on a page that that word must be what the page is about. Use the keyword naturally in your writing, repeating any keyword or keyword phrase two to four times in your text.

2. Placement. Where you put the keyword on the page is critical to getting noticed. There are certain locations on a website page that are more recognizable to our web crawling friends. Where are they you ask? In the obvious places, of course. Put keywords in headlines, sub-headlines and article titles. You should also put them in link text whenever you want to link to another page or another website. Spiders assume the words in link text indicates the subject matter of the site on the other end. So the lesson here is to avoid using link text such as “Click Here” or “To Learn More” or “For More Info”. Lastly, you should also consider putting them at the beginning and the end of page copy. This helps the spiders not only recognize keywords at the beginning of their “crawl” but it also helps them remember the site as they leave.

3. Title Tags. Title tags is the text that you see in the search bar of your web browser. It is also the text that appears in the search engine results for each page of your website or blog. Both of these are generated from your page title tag. You should customizing the title tags on every page of your website and include your keywords or keyword phrases. This will help get your site ranked higher in the search engines. In fact, some of your pages might be ranked higher than others simply because of the content you have on your site.

4. Meta Tags. As if not confusing enough, yes, there is another type of “tag” that you should know about. Meta tags have only one purpose — to be read by spiders. Sadly, many entrepreneurs build their site and focus more time and attention on developing cool graphics, writing copy and adding photos that they forget about including meta tags altogether. Your meta tags should include your keywords and keyword phrases just like your title tags. You can also customize them for each page of your website.

5. Image Tags.Nearly 99% of the time that I see photos uploaded to a website, there are no image tags on them at all. Like pages on a website, any images you put on your site also need a tag. Otherwise, spiders have no way to recognize the image and no way to rank it on the web. Remember, search engines also have photo/image search ability as well, but since they cannot read images they need a text description in order to recognize it. Without image tags, images in jpg, bmp or gif formats are just black holes on your website. Make them visible to spiders by adding keywords and keyword phrases to the image titles.

Utilizing keywords properly to drive SEO is not a sure-fire way to launch your website to the top of every search engine. However, it will definitely help get your site more visibility. Unless you have a huge advertising budget to buy website visibility on the Internet (and some of you might), I suggest you try these no budget tactics and see if it doesn’t help get you ranked a little higher. Be patient. It does take a while for spiders to crawl through the web and recognize the keywords that you’ve used properly to drive your SEO.

Cheers!!

Advertising Blog

One of the largest challenges facing any business is getting your advertising in front of enough people. Advertising can cost a lot of money. From the design to the delivery everything costs a bundle.

While you want to get your advertising done for as small as possible you can’t afford to have your advertisements look terrible. If your ad looks like your 5 year ancient place it together or the copy in your ad is terrible, you will not get fantastic results.

With that in mind I have place together 5 ways you can save on your advertising and still get the results you want.

1. Use a freelance graphics designer. The internet has made an international marketplace for freelancers and you can take advantage of that. Services like Guru.com and Elance.com make it affordable for any size business to have professional looking ads. At these sites you can see portfolios and have designers bid on your job.

2. Use targeted Pay-Per-Click advertising. Search engines like Google.com now allow you to highly target your advertising on a geographical basis. At Google.com you can target a country, a state, a city, a zip code, or even an area contained within points YOU specify. This means you can be sure you will not be paying for clicks in London when you are a local business in Springfield, MO.

3. Advertise on local websites. Find out what business in your town have a website then call them up and work out a deal to place a banner ad on their website. If you have no clue how to place together a banner ad, don’t worry. Refer back to the first item in this list. Sites like guru.com and elance.com can help.

4. Advertise on Facebook.com or MySpace.com. This tip is a lot like #2 but with a twist. These site allow you to target your ads geographically AND by the information in the users profiles. This allows you to hyper target your advertising.

5. Invest in LED Signs. LED Signs have one of the lowest costs per view of any form of advertising. There are hundreds, thousands, or tens of thousands of cars driving past your business everyday. For a fraction of a penny per view you can place your sales messages in front of that traffic. LED Signs also allow you to do spur of the moment advertising. You can make an instant sale at slow times and end the sale as soon as business picks back up.

There you go, five tips on how you can save on your advertising and stretch your budget without sacrificing quality or effectiveness. These tips will let you squeeze every last ounce of value out of your advertising budget with out sacrificing quality and results.

For more information on how to use Outdoor LED Signs .

Developing Your Seo Strategy website seo review

There are many internet marketing companies out there offering their services. The variety of different methods claiming to give your site a presence on the internet can be overwhelming to choose from. Who do you believe? What methods work best? An important note to keep in mind is that the simplest and most clear cut strategies normally work the best. A good internet marketer will sit down with you and give you a straightforward marketing strategy tailored to the needs of your site. You will want to see a portfolio of proven results and techniques which have worked well for them in the past.

There are some simple steps to execute to develop a good SEO strategy, which can be used by professionals or those who are wishing to do their own internet marketing. The first thing you need to do is sit down and determine what sort of market you are aiming for with your website. What services are you offering to the internet community?

The wonderful thing about internet marketing is that you can develop a lot of new business by being prominent in the search engines. When people are looking for a product, service or information, the first thing they do is look on the search engines. When they type in a keyword relating to your site, you will want to be amongst the first sites displayed as results.

The first thing you need to do is conduct some keyword research to determine how many people are searching for words relating to your site. There are good marketing tools on the search engines that will tell you how many searches are conducted monthly for the keywords relating to your site. The keywords with the most searches are the ones you should target. Once you have done your keyword research, you can write articles with links back to your site on the keywords. These articles can be submitted to article sites. Remember that quality content is best, as you will want to build up trust and a good reputation for your site. You want the reader to enjoy the article so that they will be enticed to click on your link.

Besides article marketing, the organic way of displaying yourself in search engines, you can also submit your site to online directories. These online directories will simply list hundreds of websites relating to a specific product or service that clients are looking for.

There is also always paid advertising, and pay-per-click campaigns. You can pay to have your ad on other sites, and you can also pay to have your site appear along the top banner or side bar of the search engine results. With pay-per-click advertising, you may be on the first page, but you will have to pay every time someone clicks on your link. It is far better to work at getting your site onto the first page of the search engines by the submission of articles and your site link to online directories.

With a good SEO strategy you can work out a time frame. You can write a certain amount of articles per month, and choose the best article sites to submit them to. Submitting quality blog posts to blog sites will also give your site more exposure. Remember, the more links you get back to your site, the better. If the search engines see a good number of links relating back to your site on the internet, they will favor your site. Constantly updating the content on your website is important to. Fresh, concise information and text rich with keywords on your site will help you in your SEO too.

Round-up #2 – Finishing the beta stage

We need just a week more, and then it’s coming: ModernBB 2.0 beta 3. In the past week, we closed around 15 issues in the ModernBB 2.0-beta.3 milestone. So, lets talk about what we did in the past week and updates to our roadmap.

Development Status
In the past 7 days, we made a great progression. One of those changes is the updater, we removed support for upgrading from PunBB 1.2, PunBB 1.3, FluxBB 1.2 and FluxBB 1.3. This makes the update file 44% lighter and makes updating faster. We also created a features that marks posts as reported so users can’t report one post more than 1 time. We’ve also merged all language files into 5 different files, making them lighter and easier to use. We’ve also Improved search, it now contains a simple search feature (by default), you can easly switch to an advanced mode.

It’s now also possible to add custom menu entries (this feature was removed in an earlier development version of beta 3, but is present in beta 2). Another update this week is done to the login form, it’s design is Improved and looks better. The whole Backstage is now also translatable (small parts weren’t in beta 2). And we also added 5 new emoticons and 13 new BBCodes to display emoticons. A big improvement is official support for MariaDB 5.3.4 and higher. We also worked a lot on Randomness (the default style) but it’s far from finished. And last but not least: bugfixes, bugfixes and even more bugfixes!

The Roadmap
We do have roadmap changes planned! ModernBB beta 3 should be finished in the upcoming week (maybe begin next week). This may result in RC1 and RC2 being pushed forward, together with the final 2.0.0. RC1 should be available somewhere mid-September, RC2 will follow a week later, with the final ModernBB 2.0.0, once again, a week later (which should be somewhere end September, begin October).

When RC1 will start development, we will also start planning ModernBB 2.1. This version will be a focus on Backstage. We want to improve the design, get rid or Yes/No radio buttons (checkboxes should be used there) and more. ModernBB 2.1 will continue the development we’ve started in ModernBB 2.0, stay tuned.

ModernBB.be
ModernBB.be itself will also get updated as soon as beta 3 is released. However, maybe you noticed it, but we’ve updated the features page multiple times in the past week, and we will continue to do this in the future. On that page you can see what features there are added in development releases. Anyway, when beta 3 launches, we will update the website with new information, a new FAQ, etc. Stay tuned!

ModernBB 2.0-beta.3 now available

I’m proud to anounce the availablity of the 3rd and final beta of ModernBB 2.0! Starting today, you can find this beta on our download page. Starting tomorrow, we will work on ModernBB 2.0-rc.1, which will be the first of 2 Release Candidates of ModernBB 2.0!

Some of you might know that we never planned this third beta. However, when the port to Bootstrap v2.3 was finished in beta 2, I released that as soon as I would start working on ModernBB 2.5, I would break everything again. Plugins, extensions, themes, they won’t work with that new version because of my plans. That’s why all tickets for the ModernBB 2.1 and 2.5 milestone where moved to ModernBB 2.0, and here is the final product of that!

So… what has changed since beta 2? Well, first of all, we have ported the whole front-end to Bootstrap 3.0.0. We also updated Backstages version of Bootstrap from 2.3.2 to 3.0.0. This caused the design we used in beta 1 and 2 to get lost. Anyway, we will probably bring back the old Aurora theme in the first RC. Another improvment is the new front-end design, it’s not ment to be used for mainstream, but more a basic design to build other upon. We will probably change this too in RC1.

The parser has been updated with support for acronyms, tekst alignment and more. Those feature can be used much more easy with the brand new toolbar. The toolbar is customizable: you can choose by yourself what features should be displayed and wich not. We’ve also added new emoticons, 5 to be exact, and 13 new BBCodes for those emoticons. Posts that are reported will be marked in red and the report button will be disabled so a post can’t be reported twice. Another improvement is the redesigned Backstage index.

Users can now view their own profile without the need to log out or use another browser. They will also have a better experience when searching for content. We’ve added a “simple” mode too search. However, users can still access the old extended version. We also got rid of the quickjump feature, it’s wasn’t very usefull after all. We also fixed a bug with statistics on the forum, improved the design of the login page and the “Remember me” checkbox is selected by default.

Structural, ModernBB has changed a lot. The files for the backend have been moved to /backstage/, files for Bootstrap 3, that are used by both front- and back-end are moved to /include/bootstrap/. We merged all language files together until only 5 are left. We also did an amazing job with cleaning up the source code. It’s also inpossible to update to ModernBB 2.0 from PunBB 1.2, PunBB 1.3, FluxBB 1.2 and FluxBB 1.3. We also fixed the update checker bug. However, beta 1 and beta 2 users won’t be notified for the availability of beta 3 and later.

The website
The website has been updated again. It now displays milestones code names on the front page and the download page. To introduce them to you, ModernBB 1.6 has codename “Blythe”, ModernBB 2.0 is developed under codename “Zoe”. We’ve also updated the FAQ with some new questions and updated answers. The about page has been updated too and talks about ModernBB 2.1. The features page has also been updated and it list now some more features. We improved the changelog system too, it now shows related milestones, for example, when you look for ModernBB 1.6.0, it will notice that ModernBB 1.6-beta is related to this build. The “fixed issues”-count for stable build does also count the issues fixed in the pre-releases. This causes ModernBB 2.0.0 to appear in the list with 62 fixed issues. The ModernBB forums will be updated later today!

ModernBB 2.0.0 “Zoe” now available

Finaly, we are proud to announce the availability of ModernBB 2.0.0! With version 2.0.0, we’ve finished 6 months of work on ModernBB, 63% of the ModernBB 1.6 core is modified, resulting in ModernBB 2.0! As always, you can download this version on our download page. Anyway, let’s introduce ModernBB 2 to you.

What’s new?

  • Backstage: we’ve redesigned the back end of ModernBB, the old Dashboard, in something we call “Backstage”, from here, you can manage your forum in a clean way, having everything only one click away, thanks the the always-on-top and hover menu.
  • Stay up-to-date, the easy way: While you had to check on updates for yourself in ModernBB 1.6, ModernBB 2.0 will check on his own! We understand how important it is to stay up-to-date, and well, here you go, an easier way to do so.
  • Redesigned front-end: Not only the Backstage, but the front-end, too, has been redesigned. With it’s new structure, it’s less complicated to create awesome styles. Just like the Backstage, the front-end is based on Bootstrap 3.0.
  • Simple login: The login form contained a menu, footer and so on. But when you are loging in, you only want the important things: the login form, a password request link, a registration link, and that’s it. With ModernBB 2.0, that’s what you get, a clean login.
  • Manage your database: It’s important for you to create back-ups of your database, not only when updating. So why is something so important, so hard to do? Not anymore, ModernBB 2.0 contains a build in back-up system. One click on a button, and go. The backup system is also able to backup custom tables.
  • StopForumSpam: StopForumSpam is integrated in ModernBB 2.0, the only thing you have to do is request an API key and then you can say goodby the known forum spammers.
  • New parser features: ModernBB 2.0’s parser contains lot’s of new features, it support video embedding from DailyMotion, Vimeo and YouTube, we support super- and subscript, acronyms, inline quotes, etc.
  • Toolbar: When you want to post something, BBCodes are a great way to give your posts some style, however, it’s hard learn them all, so we added a new toolbar you can customize on your own.
  • And many more!

With ModernBB 2.0 finished, we will move on with the development of the upcoming hotfix release ModernBB 1.6.3, and the normal releases ModernBB 1.6.4, ModernBB 2.0.1 and the next big milestone, ModernBB 2.1-beta. When you’re updating, please create a backup. Enjoy this brand new ModernBB! If you want to stay in the ModernBB 1.6 branch, we highly recommend you to use ModernBB 1.6.1, since version 1.6.2 contains some serious bugs.

ModernBB.be 2.2
With ModernBB 2.0, we also launch, once again, a big update for our website. Most of the improvements are done in the core, but we are also proud to announce that the documentation is finaly available for ModernBB 2.0.

ModernBB 1.6.0/1.6.1/1.6.2 LTS releases no longer available

Todays site update has removed the Long Term Support tab from our download page. With that, ModernBB 1.6.0 TLS, 1.6.1 LTS and 1.6.2 LTS are no longer available. If you’re searching for those versions of our software (which we do not recommend), you can download ModernBB 1.6.0, 1.6.1 or 1.6.2. However, at least ModernBB 1.6.3 would be a better idea.

The only difference between 1.6.0, 1.6.1 a,d 1.6.2s LTS and original version is the file it compares it’s version with. While the original version would ward you for ModernBB 2.0.0 and later being available, the LTS versions will warn you for a newer 1.6 release being available. Since 1.6.3, we only release versions that compare towards the 1.6-branch. We think it’s pointless to keep those version on the site, when they making it harder for us to keep track on things.

Anyway, todays site update doesn’t only remove things, we’ve added stuff too! The FAQ has been updated, we’ve added information about ModernBB 3.0 on our About page, we also added other milestones. The type of milestones are no longer showed, however. We’ve also updated our feature list and the ModernBB.be home page. Enjoy!

A new ModernBB.be

For the first time since April 2013, when ModernBB 1.6-beta was released, our very first beta, we’ve developed the website from scratch. What? Yes, indeed, we’ve worked on our website the last couple of weeks, during development of ModernBB 2.2 and here it is. When you visit our home page, you will find yourself on a brand new website.

Our new website is visual more appealing. The new design is supposed to give a cleaner look. We’ve kept the most important elements from our old website and used them again in today’s update. We’ve redesigned the home page to be a portal to other pages on the site. This is important for the accessability of ModernBB and all available resources. Talking about resources: we’ve some good news here too!

We’ve added a Development center (you can find it in the “Develop” menu item). Here, you can find resources to develop your own style and plugin. For designers, we’ve got a structure-only CSS-file ready for use to base your styles on. For developers that like to create plugins, we’ve updated the Example plugin from ModernBB 1.6 to work with ModernBB 2.1 and 2.2. The Developer center also gives access to the ModernBB changelog, source and bugtracker. The “About” and “Download” section are mostly the same. While the “Docs” section has been updated on its markup.

And maybe the most important update of all: ModernBB.be is finaly responsive with this update! It’s about time, I know. Anyway, I hope you guys enjoy the new website. More updates will be added later on, including a styles repository.

Our first patchround is coming!
In other news, in 8 days, 10 December 2013, we will have our first patch round. Starting that day, we will update ModernBB on a schedul, every March, June, September and December, the second Tuesday of the month. This month, we will release ModernBB 1.6.4 LTS, 2.0.2, 2.1.2 and 2.2.2 (yes, another update for ModernBB 2.2). For both ModernBB 2.0 and 2.1, this will be the last update before going EOL. Support for ModernBB 1.6 and 2.2 will continue, while we’re working on ModernBB 3 (and start working on 1.6.5 LTS and 2.2.3). However, before that (and 10 December) we still have 39 tickets to close (majorty in 1.6.4 and 2.2.2).

Moving to a better license

Some of you might know, ModernBB 1.6 is developed under the GPL v2 license, just like FluxBB. For ModernBB 2.0, we moved to GPL v3. A decision I do regret. So, with ModernBB 3, I’m going to fix this! We’ll move to another license, away from GPL (and with that, away from a FSF-licese). We’re moving to the way better MIT license.

When you compare MIT to GPL (no matter which version), you will have more feeling to read the MIT license then the GPL license. While GPL v3 has 5644 words in it, MIT has only 171 words, better to read, isn’t it. Also, the MIT license allows some more thing to happen with the ModernBB source. Anyway, you are still required to leave the copyrights as-is.

The commit that will switch our license to MIT will be pushed today to the version3.0 branch and will also update the copyright notation on top of every file to 2014. Also, if you want to read the licenses ModernBB is released under, you can find all information you need on our brand new licenses page. We’ve published both GPL v2, GPL v3 and MIT on this page for respectivly ModernBB 1.6, 2.0/2.1/2.2 and 3.0.

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