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Marketing for Small Business

Digging into the anatomy of a Google’s SERP (Search Engine Results Page) is always a topic worth learning if you are marketing for a small business. There are a lot of internet marketers who don’t have any clue on how Google displays the results when you put your key in the words that you are looking for in the Google search box. Here are some basic concepts that are behind this amazing search engine’s operational methods. And by learning more about SERPs, you will get an idea on how you can increase rank in Google searches.

First and foremost, you need to know that when you want to search about a specific topic on Google, you are actually doing a search on Google’s own database. This is in contrast to anyone’s belief that they are searching in an actual web. Google has spiders and crawlers that “crawl” the web and indexes websites in Google’s database. So, if your page is indexed by Google, you can expect that once someone keys in words related to your site, you will definitely appear in the Google search result and then the magic happens.

However, this is also where the real game begins. Keep in mind that even if your site is indexed by Google’s crawlers and spiders, it does not imply that you will rank in its top results. If your keywords or keyword phrase is unique enough, then you can surely get yourself on SERP top list. However, with the competitiveness in keywords, it is going to be tough to pop on the SERP’s first page.

Here are some things that you should consider when working on your website search engine optimization.

a. Page Rank

This is the authority or relevancy score that is assigned to a website. This is in relation to numerous factors in its trademark algorithm. It is similar to a voting system, where when you get link from another site, Google assumes that the site has voted for you. Thus, the more links that you have, particularly unique and relevant links, the higher your Page Rank will be. But keep in mind that each vote is not alike. Therefore, link quality is important.

b. Inbound Links

These are the links that you get from other webmasters. The best way to get inbound links is by creating great content that others will want to link to. Beware of signing up with link building companies that add you to hundreds of pages, or link farms. Google may consider it as spamming and give you negative points.

c. Keyword frequency

This simply means that number a certain keyword in used in a particular article or in a certain page. It is good practice to have one main keyword and maybe 2 or 3 secondary keywords.

d. Keyword Location

It is important to keep the adjacent words near the keyword relevant or related to the repeated keywords. Google is critical about this aspect. They make sure that the keyword and the adjacent words actually make sense.

e. Trust Rank

A lot of websites are formed each day yet fail to sustain their value. Google search gives great value to websites that are more established and are present for quite some time, since they have a trust rank. This is built slowly over a span of time. This only goes to show just how stable and consistent you are with your webpage and information.

So where do you show up in a SERP for your main keyword? How can you improve?

Skydrive Services from Microsoft for Easy Share

After the arrival of the internet also we are still lagging in uploading the files and data’s and also in retrieving it. The major difficulty we are facing is we cannot able to share more. These difficulties are now overcome with the arrival of the skydrive. The capacity of the skydrive is more than the other and it is offered by the Microsoft. It is said to be a cloud service, which provides the facility of retrieving the data from anywhere. The skydrive is more helpful for the student, professional and for the storing the company details and the confidential sources.

Microsoft Skydrive

The facilities offered by the Microsoft are, you can able to store about 7GB of data in the cloud. And you can able to retrieve the data at anytime said to be 24/7 and we can have the access at any place within the area they offered. The main advantage of using the skydrive is it protects the server downtime & increases the communication. Unless the other storage services like Google drive, apple icloud it can able to access through the mobile phones, operating systems and the real time collaboration with more number of users at the same time and at everywhere.

Using Skydrive

The skydrive can be implemented by using the following steps, they are displayed for you. Start your Microsoft account; choose the id which you like, say outlook.com, hotmail.com, live.com and more. Go behind the procedures which are displayed for you. Note the range of services they offered. Select the outlook which is placed in the left corner of the page. Then immediately create your own skydrive in the desired cloud. Select the desired flavor which is suitable for the devices by which you are going to retrieve. Keep watching the lower part of the page to start the run. Then continue with the installation process.

Then move on to the sign in and ensure that your cloud hard disk is installed. The skydrive option is in my computer home page. Click the caret for the launching process. Then you can use for the share and the teamwork, finally you see the files in the form of widgets. By following all these steps you can able install properly and to share and upload your files for the future reference and use.

Live Skydrive

The skydrive live is the one which has more advantageous. With this we can able to store the data in the online and can able to share by utilizing the windows live services. It provides the storage capacity of cloud storage of 25 GB which is more efficient than the Google drive. Because the Google drive can able to store only up to 15 GB of the data with it. It also provides furthermore facility that the members available for the free of charge. Skydrive live can be accessed either by public or by private. Highest level security is awarded to it, only the authorized person can able to access it.

Everything to Know About Nexus 5

Nexus 5 today is at the top of the news debate of its trending features in the Smartphone categories. Today in this post we will see whether this phone hangs the best specifications or not. When nexus 4 was launched in late 2012, the price was kept $300 that was the most enticing part of the phone, but later was seen that the shortcoming was a big issue.

Nexus 5 is now released worldwide. It is a solid Smartphone with 2GB RAM and 2.3GHz Snapdragon 800 chipset. It has a 5-inch screen with 1080p display and a battery of 2. The main feature of the phone has the latest android version- 4.4 Kitkat accessibility. You might think it would have stiff price, but that’s not true it is affordable. The price of 16GB and 32GB are kept $349 and $399 respectively. For the better use of the device, root it once before using, but after unlocking your phone. There are many android rooting tutorials available on the internet today, have a look at that before you do so.

Design

Talking about the design, I would like to say it is not as huge as note3, or a sculpted design like Lumia or the precious and delicate one like iPhone 5s. It’s a simple rectangle shaped phone available in black and white colour. The colours might be boring after the launch of Moto X and iPhone 5c in neon colours. The phone is shaped in such a way that it easily fits in your palm and looks smaller than its actual size.

Camera

Before the launch of Nexus 5, the rumors and controversies were all about the camera. The 8-megapixel camera on the back of the phone Nexus 5 with LED Flash light just beneath fits perfectly and is capable of capturing beautiful photos with a perfect setting. The Nexus 5 takes snaps with very little contrast and too little colour when you can get the camera to focus at all.

Android 4.4 Kitkat

The changes in the Android Kitkat 4.4 have made the user interface even easier. The visual tweaks have been changed; the status bar up at the top is now translucent. The theme is totally flat in the new version. Icons and other symbols seem cleaner, starker and larger in the new operating system but nothing here is completely flat designing. The dialler design has actually been completely redesigned, but Google needs to change some UI in that puzzle as it might be confusing for the user to use it. In all Android is simpler and tighter. The general UI hasn’t changed much but the visual effects and other additional functions are added to make android more smarter.

Short Term Power

The key feature android Kitkat comes up with is that it can be accessible on the low memory devices. Phones that don’t have the latest processor or GB RAM, can still get all of Google’s latest software. But none of them will work as impressive as it works with Nexus 5’ specifications and functions. In this phone you cannot remove and replace the battery. Another inconsistency found in battery is, that the battery life is not stable. One day it lasted for 8 hours while another day for 16 hours. At the test of battery verge time it lasted for more than 3 hours that is the shortest period among the high end Smartphones. All it depends on the phone usage. The more you use the phone, more battery is used.

More importantly, Google Nexus 5 is an excellent phone in many ways. The phone has an absolutely amazing and gorgeous display. The KitKat update is polished and refined. Google is blazing a new path in the way we buy our phones. A device of this quality for $349 is something to take notice of. Above everything, I recommend to buy this phone unless Google sort out its camera issue. Even now Google is working on to fix this camera issue and I am sure it will be solved very soon.

Mobile Marketing

TEXT MESSAGING AND YOUR CUSTOMER

I’m long on easy beats hard every time. If you look around the net you can find all kinds of information on text message advertising. “Google” Mobile Marketing and you will come up with 144,000,000 sites.

Stay at it long enough and you can spend hours reading information relating to this, that and the other thing. Its not that the information isn’t useful but where do you stop. I’m sure it’s an addiction or I’m going to be responsible for labeling it one. I’m calling it the, “What did I just read” syndrome.

According to the 80/20 principle, 20 % of your ideas will produce 80% of your results. So I’ll boil it down to a few simple bedrock principles. Do them well and your likely to be succeed.

When we boil marketing down it really comes down to 4 things.

1. Find a customer!

2. Increase the number of customers!

3. Persuade these customers to buy more!

4. Encourage these customers to buy more frequently!

More customers, More orders. More often. That’s it, these are the buttons on the control panel called the customer.

Dress it up, make it eye-popping and techno-brilliant. If you aren’t addressing these principles on a daily basis someone else will and you will end up with an overhead-time-sucking monstrosity called a website and a plan that isn’t working.

If your in business then you probably have mastered point 1. to some extent and you spend the rest of your advertising dollars addressing point 2 – 4. What text messaging does is address points 1 – 4 in a new way. One that you may not know about or have thought about .

Here are three (3) vital statistics of text messaging that make it one of todays most important business decisions.

95% of text messages are read.

90% of text messages are read in 4 – 6 min of receipt.

87% of Americans own a cell phone that is text ready out of the box.

Read them again, commit then to memory. Decide how you are going to apply them to your advertising plan. Lets look a these points as they might relate to text messaging.

Point 1. Find a customer!

Use your short code in all of your traditional advertising material. Mailings, newsprint ads, fliers, coupons, etc… where ever you advertise. Todays consumer is getting used to seeing text short codes where ever they go. Example (text coffeevip to 63210) A customer may see your ad and text your short code for latter promos, information….. New customer!

Point 2. Increase the number of customers!

Same as above, but when a customer signs up put “Please FWD 2 a friend” people love to share a good deal with there friends…..More Customers.

Point 3. Persuade these customers to buy more!

Reward your customers. Send great offers that are different from your regular specials and other coupons. If you reward people who have taken the time to opt-in to your campaign with offers they can only get from their cell phone, you will have much higher sales and profits. “Buy One, Get One” “FREE” “Dollar Amount Off” are the three highest converting offers for text advertising.

Point 4. Encourage these customers to buy more frequently!

Text your target group a most once a week. Include great deals and offers to this special list. (see reward your customer above) If you text your list more then once a week you better have a good reason.

Remember we want to change advertising into content. If your list knows that when you send them an offer it will be worth there time to read it. They will see it as content instead of an advertisement. Content is king!

For a great cost effective start into text messaging see Trumpia for a 15 day free no obligation trial.

How To Install Windows 7 From USB Drive 2013

Windows 7 can be installed simply and easily from a USB flash drive. This is handy for technicians who need to re-install Windows for a client’s problematic computer or if you’re using a laptop and don’t want to do it from an external flash drive. If you’ve had any experience using a DVD to install Windows then this process should be extremely simple.

WHAT YOU’LL NEED TO INSTALL WINDOWS 7 FROM USB DRIVE

Before attempting to follow this guide, make sure that you have the following available:

* A computer that you want to install Windows in. To use this method, this guide requires Windows XP or higher with service pack 2 or greater.

* A flash drive with at least 4GB of space. Windows 7 takes up quite a bit of space. If a DVD would normally be used to install the operating system, then you’re going to have to make sure that the flash drive you use has comparable storage space to that of a DVD.

* A copy of Windows 7 ISO. Just as having an actual computer is important to the setup, having Windows 7 is equally important.

* Make sure that your copy is in the ISO or image format so that the file may be read and installed on your hard drive as soon as you boot.

* The Windows 7 USB/DVD Download Tool. This is free utility software that makes this whole process easy. It’s very purpose is to enable you to format USB (and DVDs) so that they will boot Windows 7 whenever you turn your computer on.

STEP BY STEP INSTRUCTIONS TO INSTALL WINDOW 7 ON USB DRIVE

1. Download the Windows 7 USB/DVD tool. After the download has finished, run the program. You should be taken to a window that prompts you to choose an ISO file. Browse your directory and locate your copy of Windows 7 in ISO format and select. Click Next.

2. After selecting your ISO file, you’ll be taken to a window that asks you to choose the media type of which you’d like to burn the image too. The options are “USB device” and “DVD”. For this guide, select “USB device”.

3. Make sure your flash drive is securely attached to the computer as the next screen will ask you to select the drive. There should be a drop down menu in the middle of the screen that should automatically recognize your attached flash drive with its corresponding storage space e.g. F:(Removable Disk) – 8 GB Free. If your drive isn’t showing up hit the refresh button to the right of the drop down menu.

Click “Begin copying” to burn the ISO image onto the flash drive.

4. The process should take several minutes. You should be able to discern the progress of the image burn through the progress bar.

5. When the process is finished, restart the computer and enter the BIOS. In the BIOS, make sure that the flash drive is the first thing booted from the computer. After you save and exit from the BIOS, Windows 7 should begin the setup process to be installed on your computer.

 

Cheers! now. Your Bootable USB device has been created Successfully. Windows 7 is now installed in your Pendrive & you can use it anywhere either you computer or Laptop or of clients. Hope this guide is easy to follow for you. Do share with us, how’s you experience in installing Windows 7 From USB Drive.

LG KC 910 Renoir

As Promised, here is the complete review of the LG KC 910. Ive mentioned most of this already in the Preview: LG KC910 post. But here i will explain in more detail.

The LG KC 910 may be considered as the improved version of the Viewty. A lot of new features have been added and a lot of mistakes were corrected. This LG Phone falls in the same touch screen category as the Viewty. The main attraction of the LG Renoir, aside from the 3 inch touch screen display is the 8 mega pixel camera with advanced features such as smile and blink detection.

While some of the more prominent features of this phone are complete wireless connectivity such as HSDPA, Wi-Fi and GPS. DiVX and XVid recording and playback capability. An 8 mega pixel camera, an onscreen QWERTY keyboard and automatic screen rotation make it one of the best phones in the market today.

You guys may have noticed in the preview pictures and I may also have mentioned that the keys below the screen seemed a bit out of place and gave a “cheap” look. But once you have this phone in your hands you will know that the buttons below the screen only add to the beauty of the phone.

The dimensions of the phone are 107.8 x 55.9 x 14 mm. These are almost the same dimensions as of the LG KU 990 Viewty. The KC 910 is only 5mm taller. As this phone has been derived from the Viewty, it has almost the same feel as that of Viewty.

On the front of the phone we have the impressive 3 inch touch screen display, which takes almost all of the front face of the phone. The screen and the front of the phone have the same mirror finish as the Viewty had. Below the screen there exist 3 actual (non-touch) keys. These are the green call and the red call end key, along with a special menu key in the middle that opens up the application launcher and the task manager.

[smartads]Above the screen, there is a light sensor, that detects the light setting and accordingly adjusts the brightness of the phone, hence saving battery power. Besides the sensor is the video call camera that can be used when making video calls via 3G.

On the right side of the phone we have the volume up and down keys along with the camera shutter key. The shutter key also starts up the camera. Besides the camera shutter key is the image stabilization and lock key. On the left side of the phone we have the micro SD slot along with the USB port. The USB port is used to connect the data cable, the headset and the charger. The micro SD slot can support cards up to 8 GB. While on the back of the phone we have the all powerful 8 megapixel camera along with a powerful flash. The back of the phone is a beauty and its metal finish makes it all the more attractive.

The camera of the Renoir is an amazing 8 mega pixel camera with Schneider-Kreuznach optics. The camera also comes with a xenon flash thus making it an alternative to your professional cameras. The camera has a maximum resolution of 3264×2448 pixels, and the picture quality is stunning. The camera uses the entire 3 inch display as a viewfinder and the experience is wonderful.

The interface of the camera is the same as that of Viewty, except for a few additions. One of the most prominent feature of LG Renoir is the touch screen focus. All you have to do is point on the touch screen which object you want in focus and the KC 910 will make it so. Other features of the LG Renoir are face tracking. Though face tracking is a wonderful option, it only works when taking the picture of a single person. In group photos this option will not work.

Smile detection and blink detection have also been added to the Renoir. Smile detection will only take a picture if the person smiles, just like the advertised Sony cybershot cameras. However blink detection works differently, if during a snap a person blinks then after the shot has been taken, Renoir will warn you that a blink was detected.

Camera recording is as stunning as it was in the Viewty. It records in DivX 5 video codec thus the recorded videos will have excellent quality and will take very little space. Along with the standard VGA resolution at 40 frames per second, LG KC910 Renoir can record in a widescreen resolution of 640×384 at 30 frames per second, which is impressive no matter how you look at it. It can also record in high speed or slow motion in the QVGA resolution.

Display: TFT touchscreen, 256K colors, 240 x 400 pixels, 3.0 inches.

Network: 2G Network: GSM 850 / 900 / 1800 / 190. 3G Network: HSDPA 210.

Battery: Standard battery, Li-Ion 1000mAh.

Size: 107.8 x 55.9 x 14 mm. Weight: 114 g.

Camera: 8 MP, 3264×2448 pixels, autofocus, video(VGA 30fps, QVGA up to 120fps), xenon flash; secondary VGA videocall camera.

Features: SMS, EMS, MMS, Email, WAP 2.0/xHTML, pre-installed and download able Games.

Connectivity: GPRS: Class 10 (4+1/3+2 slots), 32 – 48 kbps, EDGE: Class 10, 236.8 kbps, 3G: HSDPA, 3.6 Mbps, Bluetooth: v2.0 with A2DP, USB: 2.0, WLAN Wi-Fi 802.11b/g

Memory: MicroSD card slot supporting up to 8 GB card.

Coalface Tech Blog

Every business needs to know how it is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices. Without feedback from the customer, monitoring inventory, expenses, revenue and other benchmarks, a business can take a quick slide down a slippery slope, without the owner ever seeing it coming – or being able to stop the slide.
 
Webmasters also have things they should be monitoring on their websites. Most of these can be classified as traffic related or server performance related. Here is my top ten list.
 

Monitoring website traffic

 
Traffic totals. You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.
 
Referrers. It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from a Thanksgiving site. They were all being funneled into my Thanksgiving Happiness article. Suddenly I knew I should get more links from other Thanksgiving sites. Valuable information.
 
Searches. Much to my surprise, my happiness site started getting a ridiculous number of hits from the search for “hairdressers”. It just so happens I wrote a humor column on a hairdresser experience. I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have lead me to properly optimize the page and get even more traffic.
 
Pages viewed per visit. If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.
 
Pages visited. So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.
 

Monitoring website performance

 
Forms. Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning
 
Shopping carts. Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.
 
Download speed. Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don’t, my connection speed is 28K.
 
Server speed. re there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.
 
Server accessibility. All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet’s backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.
 
Fun. If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Webmastering should be fun.

TechAthena – How to Make your Own Browser for Android

Android by Google is reaching high peaks of users. There are various apps for Android created by some or the other person. As Android is getting famous and more users are migrating to Android, apps and their developers are reaching more audience and greater popularity. That’s why even non-coders are interested to develop Android apps. Are you also interested in making an app? Cutting down the confusion, here is a step-by-step procedure to make a customized browser for your Android phone or tablet. Using this guide, even people having no knowledge of coding will be having their own custom browser ready for download.

This custom browser will be powered by the amazing Maxthon Browser for Android. Maxthon is a fast, cloud-synced browser with full of features. Maxthon for Android has many advance features that lack in other browsers like custom user agent, screen orientation, private browsing, wap/web option, etc. You can customize the browser with your custom name, icon, splash screen, browser theme, custom home screen, etc. Using this guide, you won’t be building a complete new browser but a customized version of Maxthon Browser for Android. But believe me, you’ll like the custom app of yours!

1. Icon for custom Browser of 72×72 pixels in jpg/png format of size < 50KB. If you don’t provide this, Maxthon’s default will be used.

2. Splash Screen for custom Browser of 480×800 pixels in jpg/png format of size < 500KB. I’ll advice image in png format as jpg didn’t worked for me. If you don’t provide this, Maxthon’s default will be used.

2. Click on ‘make it now’ button.

3. As directed, click on ‘Connect your Facebook’ button. You need to connect Maxthon with your Facebook account to continue. Please note that Maxthon uses this connection to post a status update on your Timeline like “I made a custom browser for android using Make my browser. Make your own browser here.” after you make your custom browser using its platform (of course, you can delete this status after it get posted).

4. After you’ve connected your Facebook profile, you’ll return back to ‘Make your Browser’ page showing you 6 steps of creating your custom browser. If not, then follow steps 1-2 again (don’t log out from your Facebook account – keep it intact).

5. If you’ve successfully followed above steps, then you’ll see 6 steps, starting with this:

6. Enter the name of your custom browser. This will be the name of your custom Android app and this name will be shown in the app drawer or while installing the app.

7. Next, upload the icon for your custom browser. Icon should be 72×72 pixels in jpg/png format as I directed in prerequisites. Choose default if you don’t have your own icon. This will be the icon of your custom Android app that will be shown in the app drawer.

8. Now, enter a custom homepage for your own browser. If you don’t have your own homepage then how about entering http://www.TechAthena.com [http://web.archive.org/web/20120902074216/http://techathena.com/] or http://www.google.com [http://web.archive.org/web/20120902074216/http://www.google.com/]. This will be the deafult homepage on the custom browser.

9. Next, choose a default theme for your custom browser. This theme will be included by default in your browser.

10. Now, upload a custom splash screen for your browser of 480×800 pixels in jpg/png format as I directed in prerequisites. Choose default if you don’t have your own splash screen. This image will be shown at the time of starting of the app.

11. Enter your email id. Download link of your custom Android browser will be sent to this email id. Download link is also presented to you in the browser after custom app is built but providing email id is mandatory. After entering email id, click on ‘Create Android Browser’ button.

12. You’ll see a small dialog box displaying the progress of building your customized Android browser.

13. After build process has been completed, you’ll see a download link. Download the .apk file to your computer and copy it to your android phone’s memory card.

1. Check ‘Unknown sources’ in your phone’s settings. In Android 4.0+, it is available under Settings -> Security.

2. Now, locate to the .apk file with your phone’s file browser and click on it to install it.

3. Say ‘yes’ for the confirmation dialog.

4. After installation is complete, you will see your customized browser in the app drawer.

Android is gaining markets and developers are readily creating new products to suffice customers’ needs. But that’s not all – many non-coders are also willing to create apps and here’s how you can create a custom Android app for you. It’s a simple procedure and I’ve tried to list out details as much as possible so that you find least problems while creating your first app for Android platform. Maxthon browser is quite good in features in comparison to other Android browsers – it’s not so good in looks but yes, it provide lots of customization options to make it suit your needs.

I’d love to know about your customized browser.

If you find any problems while following this tutorial, report to us using comments.

Get Busy with SEO Web Site Traffic

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products, services, or just plain old information. There is only one way to get to the front page of those results and that is by mastering SEO Web Site Traffic Generation.

Sure you could spend money on PPC advertising to jump ahead but you better have some deep pockets. Plus, if you don’t know what you are doing with Pay Per Click then your site could get slapped by Google, or you could just spend lots of money with absolutely no return on your investment.

The most tried and true method to get web site traffic is by making sure all elements are in place with your website as far as search engine optimization is concerned. Once you have that straight it’s time to get busy!

Yes…. I do mean busy. Nothing good ever happens overnight so don’t fall into those pie in the sky dreams of a sudden flood of traffic to your site and money just magically appearing in your PayPal account. It takes some effort. Even if you did see a sudden surge in traffic, it could be short lived if you do not keep up with building back links and driving traffic.

The search engines have a job. That job is to provide the most valuable information to their customers as possible. If all they do is dish up spammy sites then their customers will go elsewhere. So, if your web site is not providing value to the almighty search engines than it will get pushed to the bottom of the dog pile.

How do you provide value? First and foremost is to generate quality content. Give people some good stuff. Not just on your website but on other people’s websites. That’s how you get great back links. Building back links will get you SEO web site traffic. Search engine optimized website traffic is the BEST traffic out there.

Why is SEO website traffic the best? Think about it, a potential website visitor enters a keyword phrase into Google, Yahoo, or Bing. They are then presented with a list of 10 or so websites on the first page related to that keyword phrase. They quickly scan the results and click on the first one that tells their busy little mind that their answer lies in the following website. When they arrive at that site, they take about 2.3 seconds to either be impressed and happy with their choice or annoyed and uninterested. They either stay and love you or they hit that back space button never to return again!

If your website page is relevant to that keyword phrase and designed to engage the visitor as well as impress the search engine algorithms than you will get more happy customers from your web site traffic.

10 Tips for Constructing Your Online Business and Retaining It Alive

Definitely, you choose your online business to have success as an alternative for flop. Like most business efforts, it’s important to learn how to handle it – very not enough people succeed by leaping in both feet. What usually occurs is they begin, determine the pool is expired their heads and they’ve forgotten easy methods to swim.

Instead, discover ways to swim when you leap; the waters of online advertising and online business are actually deep. Here are a few swimming instructions, in no particular order:

1. Link from your site to the blog. Assuming you have a web publication and also a site, always make sure your content is readily accessible to visitors. Don’t make sure they search online for your updated content.

2. Create social networking. Make your web sites clear to understand and comply with – don’t conceal the buttons somewhere. While almost all people include online social network buttons on the web publication, consider placing them as part of your contact web page as well.

3. Create social bookmarking.If you don’t surely have a way if anyone is to share your content, get some! If you are using WordPress, discover of social bookmarking plugins available. You should also use similar to ShareThis, for normal sites.

4. Offer a place on most of your site for white papers or detailed articles. Blogs are… well, blogs. If you are using plr article marketing as a tool, use your site as you , once submission areas. Refer to it as “White Papers” or “Long, In-Depth Enterprise Articles” or “Where We Put Our 2000+ Word Books”. Refer to it as whatever you desire, however imparting an establishment like it willaids flip your site into an info hub with regards to your industry.

5. You need to contain a sitemap. You’re able to fairly it as well as have it convenient for visitors to read, or you possibly can take a the usual XML sitemap. Notwithstanding, sitemaps assist serps crawl your site, so don’t neglect to build it and link to it.

6. Choice to drop key-word analysis and track your usage. We use an Excel sheet, however a thing document works simply as well. From each main site web page, record what key terms you used, your title and meta description. If you change one thing, record that as well. This manner, there is a stable record of changes and can also with less effort track how those changes affected your site ranking and traffic.

7. If you are using javascript, create an actual file and link into it with the header on your site. Most people make use of the header of the site (the part in the middle and ) to put their javascripts. This really is the same as stuffing your closet packed with crap. For several years don’t desire the major search engines to open your blog post closet as well as have too much script fall built in, use documents instead!

8. Don’t ignore content audits. Set a period of time (say, each six months) to carry out a content audit. A content audit can support you in finding non-performing pages, identify matters your readers really like and what pages you can get reduce, between different things.

9. Produce a content strategy. You are able to formulate whatsoever pops into their heads, send against eachother to qualify for the waiting black hole of the on-line world and wait to see whether one thing comes back. Or, you may create a detailed strategy for:
* what type of content you’ll prepare (images, blogs, white papers, movies, etc.)
* where you’ll put your content (your site, your site, guest publish, YouTube)
* how you’ll track your efforts (a content monitoring program, manual search, etc.)
* the main (and sub) pursuits on your content strategy (conversions, increased traffic, better engagement)

10. Share the link love. Assuming you have 15 social networking accounts and every will let you link to average, do so. If you’re writing a website on XYZ and you observe a relevant, supporting article, link to it. If ABC company has a fantastic white paper about your enterprise, share it utilizing your readers. For instance, don’t hold backlinks to yourself too much of fear with regards to your competition. The boldness you may have as part of your company’s product/services will show.

As any tip, recognise that online and offline business is not the same. You will be endeavoring to reach the equal audience, clients, clients, what you give them a call, however the ones you select can be relatively different. Don’t make the mistake of pondering you will take offline instructions and apply them online if you don’t take extra measures.

How has your online business experience labored for everyone? Did you get simple to use to begin, or, similar to most, did you absolutely need swimming instructions? Share your first lesson with other sites in the!