Drive SEO With Proper Keyword Use

Lately I’ve received a lot of questions and comments from my loyal blog readers asking about the best way to use keywords to organically improve their website’s or blog’s search engine optimization (SEO). Based on my personal experience and after doing a little research (phone calling) among some of my marketing colleagues, I’ve developed the following tips to help you improve your sites visibility on the Internet without spending any money. Again, this is another no cost/low cost marketing solution brought to you by your friendly “Marketing Miser Advisor”.

While most entrepreneurs have heard of the term “keyword” many of them have no idea how to use them effectively as part of their Internet marketing strategy. Basically, keywords help your website get noticed and ranked in search engines such as Google. Search engines have a scanning mechanism called “spiders” that “crawl” through websites looking for hidden codes. Specifically, spiders look for keywords that describe what your website is about and then take that information back to the search engine database. The search engine then tries to match web site keywords with the most common words and phrases used by people to search the Internet. Search Engine’s like Google, Yahoo and Bing try to match the two in an effort to give the end user the search results they are most likley looking for when they conduct a search.

When you think about what keywords should be attached to your website or blog, it’s important to think in terms of how someone might randomly search for your product or service on the web. Your goal should be to think of as many of those terms as possible for your site and then use them properly in order to get noticed by the search engine spiders.

[Que music from the movie Mission Impossible humm along in your head. . .] Your mission should you choose to accept it is. . . to make a really thorough list of all the keywords and keyword phrases that people might use to search for the information you have on your website. Then, follow these steps:

1. Repeat, Repeat, Repeat. Repeat the keyword on the page multiple times. Spiders are simple little creatures. They assume that if a keyword appears many times on a page that that word must be what the page is about. Use the keyword naturally in your writing, repeating any keyword or keyword phrase two to four times in your text.

2. Placement. Where you put the keyword on the page is critical to getting noticed. There are certain locations on a website page that are more recognizable to our web crawling friends. Where are they you ask? In the obvious places, of course. Put keywords in headlines, sub-headlines and article titles. You should also put them in link text whenever you want to link to another page or another website. Spiders assume the words in link text indicates the subject matter of the site on the other end. So the lesson here is to avoid using link text such as “Click Here” or “To Learn More” or “For More Info”. Lastly, you should also consider putting them at the beginning and the end of page copy. This helps the spiders not only recognize keywords at the beginning of their “crawl” but it also helps them remember the site as they leave.

3. Title Tags. Title tags is the text that you see in the search bar of your web browser. It is also the text that appears in the search engine results for each page of your website or blog. Both of these are generated from your page title tag. You should customizing the title tags on every page of your website and include your keywords or keyword phrases. This will help get your site ranked higher in the search engines. In fact, some of your pages might be ranked higher than others simply because of the content you have on your site.

4. Meta Tags. As if not confusing enough, yes, there is another type of “tag” that you should know about. Meta tags have only one purpose — to be read by spiders. Sadly, many entrepreneurs build their site and focus more time and attention on developing cool graphics, writing copy and adding photos that they forget about including meta tags altogether. Your meta tags should include your keywords and keyword phrases just like your title tags. You can also customize them for each page of your website.

5. Image Tags.Nearly 99% of the time that I see photos uploaded to a website, there are no image tags on them at all. Like pages on a website, any images you put on your site also need a tag. Otherwise, spiders have no way to recognize the image and no way to rank it on the web. Remember, search engines also have photo/image search ability as well, but since they cannot read images they need a text description in order to recognize it. Without image tags, images in jpg, bmp or gif formats are just black holes on your website. Make them visible to spiders by adding keywords and keyword phrases to the image titles.

Utilizing keywords properly to drive SEO is not a sure-fire way to launch your website to the top of every search engine. However, it will definitely help get your site more visibility. Unless you have a huge advertising budget to buy website visibility on the Internet (and some of you might), I suggest you try these no budget tactics and see if it doesn’t help get you ranked a little higher. Be patient. It does take a while for spiders to crawl through the web and recognize the keywords that you’ve used properly to drive your SEO.

Cheers!!

Javier
 

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